Different speakers from around the world discussed how the Middle East can spark positive change through design.
Among other subjects, Miguel Viana focused on the question, "CAN THE MIDDLE EASTERN DESIGN LANGUAGE BECOME GLOBAL?". Multiple findings from the brand identity developments of major global events like the FIFA World Cup Qatar 2022, Expo Doha 2023, or, more recently, the Lusail International Circuit, served to emphasize Unlock Brands' "dual focus on achieving global appeal while preserving a strong sense of local identity."
More here: https://tinyurl.com/2fuw8fj6
